Countlines Category
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Why is the Countlines category so important?
There are few people who can resist the appeal of chocolate confectionery and this is reflected in the size of the market with single countlines (see definition below) being worth £563m [*].
Countlines are a year round purchase, bought either to satisfy hunger or as an indulgent treat. To satisfy these two distinct needstates, a broad range of bestselling countlines should be stocked to ensure that sales can be maximised. With pleasure countlines currently accounting for 60% of sales and growing, it makes sense to ensure that your countline fixture reflects this, particularly in times when people are looking for an affordable, indulgent treat.
- [*] The Nielsen Company, Total Coverage single countlines, MAT 05.11.11
What is a Countline?
A chocolate bar with a filling inside (e.g. caramel, wafer, nougat, crisped rice, biscuit, nut).
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