Bestsellers
Countlines Bestsellers
View and print our latest bestseller lists below
Insight:
Chocolate singles countlines are seeing declines across key brands and the total category so it is important to have a range of countline bars to entice those shoppers!
| Total Countlines Category | Value Sales WE 13.11.2010 | Value Sales WE 12.11.2011 | MAT % Change |
|---|---|---|---|
| Total Chocolate Countline | 930,284,061 | 963,312,381 | 3.6% |
| Single Countline | 579,066,810 | 561,856,647 | -3.0% |
| Multipacks | 264,425,763 | 318,271,805 | 20.4% |
| Source: Nielsen Scantrack, Total Coverage - MAT to WE 12.11.2011 | |||
| Top 10 Pleasure Countlines | Value Sales WE 13.11.10 | Value Sales WE 12.11.2011 | % change |
|---|---|---|---|
| CADBURY TWIRL 43 GM | 31,459,403 | 31,899,185 | 1.4% |
| CADBURY WISPA 39 GM | 27,252,490 | 22,419,663 | -17.7% |
| KIT KAT ORIGINAL 4 FINGER 45 GM | 21,261,342 | 19,217,018 | -9.6% |
| CADBURY CRUNCHIE 40 GM | 17,611,349 | 16,806,203 | -4.6% |
| GALAXY RIPPLE 33 GM | 14,012,337 | 13,066,118 | -6.8% |
| BOUNTY MILK 57 GM | 13,695,207 | 12,995,033 | -5.1% |
| CADBURY DAIRY MILK CARAMEL 49 GM | 13,911,623 | 12,257,840 | -11.9% |
| KINDER BUENO CLASSIC 43 GM | 12,473,089 | 11,969,112 | -4.0% |
| CADBURY FLAKE 32 GM | 11,037,357 | 10,010,817 | -9.3% |
| CADBURY STAR BAR 53 GM | 9,468,846 | 9,561,784 | 1.0% |
| Source: Nielsen Scantrack, Total Coverage - MAT to WE 12.11.2011 | |||
| Top 10 Hunger Countlines | Value Sales WE 13.11.2010 | Value Sales WE 12.11.2011 | MAT % Chg |
|---|---|---|---|
| SNICKERS 58 GM | 21,568,159 | 23,421,043 | 8.6% |
| TWIX ORIGINAL 58 GM | 17,864,428 | 18,385,970 | 2.9% |
| SNICKERS DUO 95.4 GM | 17,484,990 | 18,056,062 | 3.3% |
| CADBURY DOUBLE DECKER 60 GM | 16,069,451 | 15,677,945 | -2.4% |
| MARS DUO 85 GM | 15,737,412 | 14,224,110 | -9.6% |
| BOOST GLUCOSE 60 GM | 11,716,162 | 13,038,439 | 11.3% |
| TWIX XTRA 85 GM | 12,907,486 | 12,443,239 | -3.6% |
| MARS ENGLAND WORLD CUP EDITION 58 GM | 8,898,815 | 11,977,043 | 34.6% |
| MARS 58 GM | 13,682,018 | 10,607,454 | -22.5% |
| MILKY WAY 43.8 GM | 8,644,181 | 9,154,144 | 5.9% |
| Source: Nielsen Scantrack, Total Coverage - MAT to WE 12.11.2011 | |||
| Countline Top 10 Brand Bestsellers | Value Sales WE 13.11.2010 | Value Sales WE 12.11.2011 | MAT % Chg |
|---|---|---|---|
| SNICKERS | 40,043,208 | 41,889,377 | 4.6% |
| CADBURY TWIRL | 31,459,458 | 33,163,909 | 5.4% |
| TWIX | 30,989,865 | 30,941,522 | -0.2% |
| CADBURY WISPA | 32,066,924 | 30,715,215 | -4.2% |
| MARS | 31,784,842 | 25,701,602 | -19.1% |
| KIT KAT | 26,484,325 | 24,469,480 | -7.6% |
| KIT KAT CHUNKY | 26,898,858 | 22,170,974 | -17.6% |
| BOUNTY | 22,970,137 | 21,618,342 | -5.9% |
| CADBURY DOUBLE DECKER | 22,118,398 | 21,076,963 | -4.7% |
| KINDER BUENO | 18,803,136 | 17,432,776 | -7.3% |
| Source: Nielsen Scantrack, Total Coverage - MAT to WE 12.11.2011 | |||