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Ferrero Delivers Value with
Kinder Bueno Price Marked Packs

Ferrero is giving retailers the opportunity to drive sales in the chocolate countlines market, with the introduction of a 50p price marked pack across its Kinder Bueno singles range. Available for nine weeks from 21st May, the activity will allow retailers to communicate value to shoppers and capitalise on the brand's current momentum. The brand has seen an impressive +26%[1] growth as a result of the recent 'Indulgence Lightly Done' campaign which included TV advertising and a 'try me free' mechanic.


Levi Boorer, Customer Development Director, Ferrero UK & Ireland comments:

"We have made a substantial investment in the price-marked pack activity across our classic and white variants, as we know it is a very popular form of promotion amongst independent retailers[2]. Research shows that price-marked packs are critical in achieving positive price perceptions in store, with an impressive 44% of shoppers likely to purchase an item on impulse when price marked[3]. This impact is even greater within the highly impulsive confectionery category, and as consumer awareness of Kinder Bueno heightens, the price-marked packs are set to significantly impact impulse retailers."

"Retailers can maximise this incremental sales opportunity by stocking up on price marked packs and merchandising effectively to engage both new and existing customers and drive frequency of purchase."


Kinder Bueno is just one brand in the successful Ferrero portfolio which also includes, Ferrero Rocher, nutella, Kinder Surprise, and tic tac. A full support plan throughout the year incorporating TV, press advertising and PR, is designed to further drive sales.

[1] Nielsen Total Impulse, Total Impulse, 4 weeks ending to 23.4.12 vs 4 week ending 26.4.11
[2] Him! September 2011
[3] Him! July 2011