Retailer Testimonials

Retailer Testimonials

Tudor Library, Selsdon

My store is typically focused on News & Magazines, Confectionery and Lottery. As people are becoming more price conscious I have to find ways to engage them so that they continue to spend in these areas – this can include changing planagrams, offering strong promotions and dual siting products.

I keep Kinder Bueno on the middle shelf of my countlines fixture with products like Galaxy, Chocolate Orange, Twirl and Flake as these products are all bought by the same consumers – women. When Bueno is on TV I definitely see an increase in sales and I try to make sure I have a Kinder Bueno hod as well as Bueno and Bueno White on shelf. I have also recently used a Kinder Bueno parasite unit to stock the product near the womens magazines. All of this has seen my sales of Kinder Bueno increase by 100%.