Gifting Category

Why is Spring important for Gifting?

Boxed Gifting is worth £103.6M across Spring, driven by three key occasion’s; Valentine’s Day, Mother’s Day and Easter, as these occasions can trigger last minute impulse purchases, this presents an opportunity for convenience retailers to capitalise.

Key to success is stocking the top selling lines, such as Ferrero Rocher and Ferrero Collection driving sales through the core sku’s while also bringing seasonal relevance and interest through seasonal sku’s Rocher Heart/Bunny, Boxed Egg and NEW Ferrero Eggs.

Top Tips to maximising the Spring occasions:

• Stock bestselling lines
• Ensure that you keep your shelves full of product and well-organised so that customers can easily find what they are looking for
• Stock unique gifts which will catch the eye of the shopper
• Be aware of which brands are being heavily supported with marketing as this will drive consumer awareness which you can translate to sales
• Off-fixture displays and clip-strips in high traffic areas can generate maximum impulse purchases
• Success at each occasion hangs on core SKUs with seasonal packs adding interest and relevance to the fixture

Key dates 2012