Shelf Planograms

Key Facts

• Visibility is key to driving Boxed Chocolate sales. Maximise during key seasonal peaks and maintain a presence in highly visible locations.
• Occasions drive boxed chocolate sales - make sure you split your fixture by the key Occasions:
  • Gifting 40%
  • Sharing 51%
  • Entertaining 8.9%
• Beacon Brands drive consumers to purchase - put your top selling products at eye level and horizontally block to ensure visibility.
• Stock the best selling lines in each occasion to maximise sales and drive impulse purchase.
• Keep your fixture full all year round so you don't miss out on key purchases. To help drive sales make sure that prices are clearly visible.