Sweet Spreads Category

Why is the Sweet Spreads category so important?

nutella in it’s original form was the first product created by Mr Pietro Ferrero, in Italy, in the 1940’s. Today, nutella is seen as an iconic brand, and is the world’s #1 Sweet Spread brand, with global sales of over €550million.

The success of nutella is now being seen here in the UK, with both kids and grown-ups enjoying nutella as a good option for breakfast and a great way to start the day.

Each 15g serving of nutella contains 2 hazelnuts, a dash of cocoa and milk, making it perfect for kids as it provides a slow release of energy.

nutella is a brand in strong growth, and with a new £5 million support plan, sales will continue to grow!

Are you waking up to nutella?

Key dates