Trends & Opportunities

 

Britain's Favourite Sweet Spread

nutella is the world's No. 1 hazelnut spread and is the UK's leading Sweet Spread brand [1].

From its beginnings in 1945, nutella has become a family favourite at breakfast time across Europe and, since its re-launch in the UK in 2007, it has enjoyed double digit growth, successfully shifting perceptions in the UK as it was increasingly accepted as a good option at breakfast

  • nutella is the UK's No.1 Sweet Spread brand [1] and is now worth £25.3M growing at 23.3% [2]
  • The 400g jar is the No.1 Sweet Spread Sku, with sales growing at [3] 32.7%
  • nutella continues to attract new shoppers to the brand and now has the highest penetration in sweet spreads at 15.3% [3] meaning that 1 in 6 households are consuming nutella.
  • 1 AC Nielsen, total sweet spread, total market, 52 wks to 27.11.10
  • 2 AC Nielsen, nutella, Value Sales 52 wks 27.11.10 Vs. 52 wks Year Ago
  • 3 AC Nielsen, total sweet spread, total market, 52 wks to 27.11.10
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